The Market
Participation in youth sports has accelerated by 50% across North America in the past decade. According to the Wall Street Journal, Americans spent $4 billion on personal training and coaching in 2000 and the numbers were just gaining momentum. In 2004, $15.8 billion of Canadian household spending was on sport, or 2.18% of total household spending.1 Twist Sport Conditioning Centres™ capitalize on this increased spending by being at the forefront of today’s top trends in fitness – youth and child programming, educated and experienced professionals, movement patterns and plyometrics, functional training, core training and personal training as reported by both the American College of Sports Medicine (ACSM 2007) and the American Council on Exercise (ACE 2008).
With physical education requirements in the school system dramatically decreasing and being taught by unspecialized teachers, youth obesity has sky-rocketed to one third of the population; parents are looking for resources to keep their kids on track. A Twist Sport Conditioning Centre™ is positioned to fill this gap in a relatively untapped market.
Parents are also realizing that they too can benefit from the same type of training and the adult sport conditioning market is set to explode. As new health clubs continue to compete for a diminishing number of adult clients, the demand for specialized sport conditioning continues to accelerate. Twist franchise partners meet the demand of today’s clients for a more functional, athletic, movement based style of training. Twist Sport Conditioning Centres™ offer programs for all ages and from novice to professional athletes.
1”Strengthening Canada – The Socio-Economic Benefits of Sport Participation in Canada”, Conference Board of Canada; Heritage Canada 2005.
